“Pete was my right hand for Product Marketing but his impact at the company far exceeded this focus.”

Written By Peter Giordano

— Deb Wolf, CMO, BetterUp.co

Peter Giordano

I grew up on the East Coast. Went to school in the Mid-West and have worked in the Bay Area since 1998. I've worked in almost every role possible within a software company: R&D, Product Management / Marketing, Sales Engineering, Professional Services, Support, Finance, Facilities, and HR. That experience gives me perspective on what's needed at the beginning when starting a project or company, and to know what's lurking around the corner as the company (or project) grows. I love what I do because I get to constantly work with new ideas and very talented and enthusiastic people that share a vision. My interests include my Family (Priority 1), Running, Hiking, Fishing, Scuba/Snorkeling, Snowboarding and "Geeking Out" with photography and gadgets. I have 25+ years of experience in high-tech services, operations and marketing.

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“Pete was instrumental in helping BetterUp with our high level positioning, retooling our sales bootcamp, digging in deep with our sales team, and delivering across the board.”