His expertise is Go-to-Market Strategy and Product Marketing. He excels in defining Ideal Customer Profiles (ICPs), Monetization & Pricing strategies, and Positioning for early-stage funded startups and high-growth B2B SaaS companies targeting the mid-market to enterprise segments.
Most recently at Google Cloud, Pete was the Global Director for GTM Strategy. In this role, Pete was accountable and responsible for establishing and managing the first-ever Product-GTM Lifecycle for Google Workspace and other Productivity & Collab Solutions (3B+ users, 10M+ paying customers). The role has a broad scope of responsibilities including the delivery of Annual GTM Strategy interlocked with the Product team and Global Sales Regions, as well as driving Product Roadmap prioritization via data-driven market input.
Prior to Google, Pete was an early employee at VMware where annual revenue grew over a decade from $50 Million to $5+ Billion. During this time Pete built and managed several businesses and held a variety of executive roles including Product Marketing, Sales Enablement, Customer Success, and M&A where he worked on 14+ acquisitions.
Prior to VMware, Pete worked at DoubleClick (now Google) and Accenture and co-founded companies in the areas of B2B2C channel marketing and online learning.
Throughout his 30+ year career, Pete held nearly every role within a software company, including software development, product management, product marketing, and sales. This experience provides Pete with a unique “systems thinking” perspective on building businesses and teams.
