Go-to-Market Results

Here are the results of Go-to-Market Projects I’ve delivered for clients.

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See more Go-to-Market Services:

By Stage | By Function

8x Customers, +300% ARR, 3x References

Customer Discovery

Customer and prospect interviews to build out new messaging and repeatable sales tools.

Pricing, Packaging, and Licensing

Executed Willingness to Pay survey (customers, prospects and industry) to inform new product pricing. Repackaged and priced the entire product line for new launch.

Sales Enablement Program and Portal

Built client’s first sales enablement program and portal containing tools, content and training.

Recruiting and Hiring

Hired client’s first full-time Product Marketing person (Director level).

Sales Kick-Off

Built first sales kick-off programming.