7-Part Series:
Align Product and Go-to-Market to Unlock Growth
The Teaser
Watch this teaser video to know what to expect in the 7 part series on Aligning Product Strategy and Go to Market to Unlock Growth for your Startup.
Part 1.
Introduction
Learn about the three stages of growth, the dangers of premature scaling and the 5 pillars of aligning your product strategy with your go to market.
Part 2.
Market-Product Alignment
The first and most important alignment. Learn why it is important to narrow your focus to a "minimum viable customer segment" and use the Value Proposition Canvas to identify your target customer jobs to be done, and the pains and gains associated with those jobs.
Part 3.
Market-Pricing Alignment
Learn why pricing is a central component of your go to market. Revisit the Value Proposition Canvas to understand your customers' unmet needs, how they value a solution to those needs, and their willingness to pay for a solution.
Part 4.
Product-Channel Alignment
Learn why startups are in a race to build distribution, that channels are already established, and you must build your product to exploit the features of the channel.
Part 5.
Sales Model - Market Alignment
Learn why the market (your target customer) determines what sales model(s) you must use. Learn additional factors to consider in developing your sales model such as Willingness to Pay and Unit of Value. Learn why the price of your product impacts the sales model you use.
Part 6.
Channel - Sales Model Alignment
Learn why the sales model you use determines the channel(s) you use (hint: has to do with unit economics!).
Part 7.
The Interplay between Product and Go to Market
Learn how all 5 pillars work together and must change together. Learn why changing one of the 5 pillars of your Go to Market impacts the other pillars (and potentially your product!) This final part ends with some examples to challenge what you've learned!